Understand your customers.
Make better decisions.
Whether you have the tiniest spark of an idea or you're looking for a researcher to support your existing teams, my meticulous approach to strategic product development will help you make sense of your curiosities and big questions— and give you actionable insights.

Discovery
Generate fresh ideas and discover opportunities to refine solutions to intuitively solve real problems in your market

Evaluative
Data from this research helps validate design choices, guides iterations, and empowers product teams to act on user feedback

Continuous
The need for research doesn’t go away post-launch. Utilizing NPS surveys, pulse-check surveys, and ongoing customer interviews helps your product stay valuable, relevant, and intuitive for your customers

User interviews

Competitive analysis

Desk research

Diary studies

Focus groups

Journey mapping

Preference testing

Usability testing

Surveys

Continuous discovery

NPS

Persona development

Site audits
Letʼs start the conversation
Tell me more about your project and I'll get back to you to schedule a time for us to chat further. Looking forward to it!